With the development of the times and people show personality pursuit, ordinary clothing on the market has been unable to meet some of the high-end consumer demand; and they will turn their attention to high-end custom clothing, hoping to have the exclusive designer brands for their own tailor-made , to create their own unique clothing boutique. For a time, the domestic apparel market set off a customized trend, a number of local clothing brands competing in this field to break new ground. Concerned that the domestic haute couture is still the lack of features, in order as soon as possible with international standards, on the one hand the industry and consumers should be more concerned about the local brands; on the other hand, also looked forward to being able to help outstanding local designers to the international arena, recognized international fashion industry.
Reflect consumers' "DNA"
With the development of the apparel industry and design concepts, acceptable advanced custom clothing brand more and more, this concept of consumption are increasingly being accepted by consumers. The current haute couture mainly in suits, jackets and dresses in the field, to customize a garment price than to buy a much more expensive ordinary similar clothing. But even so, there are still many people are willing to spend the money. In their view, haute couture has specificity and uniqueness of features, it is a symbol of honor.
In the field of electronic commerce for many years, Mr. Chen vividly haute couture compared to the "social catalyst." He told reporters that now all kinds of exchanges between China and the international community have become increasingly frequent, showing a diversified, multi-level structure of the state; in this context, people at social, business negotiations, celebrations and other activities of the opportunity to access a growing more dress code requirements will be higher, must reflect social status, identity and taste, culture, custom clothing is just to meet these needs of people, so its more sought after.